From the perspective of marketing model, network marketing is imperative.

　　 First of all, this is a brand new channel. The success of Alibaba and World Factory Network shows the huge potential of online marketing;

　　Secondly, the cost of network marketing is low. For enterprises, cost control is very valuable; in addition, the function of network information sharing will greatly reduce the use of personnel...

　　 It can be seen that network marketing plays a very important role in improving the sales model of enterprises.

Some people may say that the price of construction machinery is too high, with hundreds of thousands or millions. Would anyone dare to buy such products online? In fact, it is not the case, high-end laptops, digital SLR cameras and other consumer goods worth 10,000 yuan Internet marketing is already very mature, and the online trading platform for second-hand cars is relatively complete.

　　 Compared to consumers who spend their savings to buy consumer goods, it seems that it is not an unimaginable thing that a user of construction machinery for the purpose of purchasing production materials can spend millions of dollars. Moreover, if the payment security can be guaranteed by a third party and the manufacturer’s reputation guarantees, the quality of the product will be effectively guaranteed.

　　 From the perspective of users, network marketing is also a general trend. Post-80s and 90s are the new generation of users of construction machinery products. In a few years, these users will become the main force in purchasing construction machinery products. One big difference between them and previous users is that they are a new generation that has grown up with the Internet. Not to mention the younger users in the future, their relationship with the network will be closer.

　　 Service by means of internet is an indispensable part of internet marketing. With the help of the network platform, OEMs and parts factories can provide services to users more conveniently.

　　 The author has heard complaints from many enterprise after-sales service personnel. When a product fails, because users do not understand professional terms or do not know the cause of the failure, the first requirement is for them to reach the scene. Some problems are simple, but the fault site is hundreds of kilometers away from the service station. It is too hard to make a trip for this.

　　With the network service platform, users can first help the common problems listed on the network, and later if the conditions are met, they can also use video to guide the maintenance, or provide users with the nearest maintenance location and accessory sales company.

The era of online marketing has come. If you still hold on to the traditional sales concept, relying on the legs and mouths of business personnel to fight the world is destined to be in a passive situation. Construction machinery is no longer the traditional "big boss" industry. It will give it a new look, and it will increasingly show the characteristics of convenient information interaction and fully shorten the communication distance between manufacturers and customers. Let us wait and see!

　　From the perspective of marketing model, network marketing is imperative.

　　 First of all, this is a brand new channel. The success of Alibaba and World Factory Network shows the huge potential of online marketing;

　　Secondly, the cost of network marketing is low. For enterprises, cost control is very valuable; in addition, the function of network information sharing will greatly reduce the use of personnel...

　　 It can be seen that network marketing plays a very important role in improving the sales model of enterprises.

Some people may say that the price of construction machinery is too high, with hundreds of thousands or millions. Would anyone dare to buy such products online? In fact, it is not the case, high-end laptops, digital SLR cameras and other consumer goods worth 10,000 yuan Internet marketing is already very mature, and the online trading platform for second-hand cars is relatively complete.

　　 Compared with consumers who spend their savings to buy consumer goods, it seems that it is not unimaginable that a user of construction machinery for the purpose of purchasing production materials can spend millions of dollars. Moreover, if the payment security can be guaranteed by a third party and the manufacturer’s reputation guarantees, the quality of the product will be effectively guaranteed.

　　 From the perspective of users, network marketing is also a general trend. Post-80s and 90s are the new generation of users of construction machinery products. In a few years, these users will become the main force in purchasing construction machinery products. One big difference between them and previous users is that they are a new generation that has grown up with the Internet. Not to mention the younger users in the future, their relationship with the network will be closer.

　　 Service by means of internet is an indispensable part of internet marketing. With the help of the network platform, OEMs and parts factories can provide services to users more conveniently.

　　 The author has heard complaints from many enterprise after-sales service personnel. When a product fails, because users do not understand professional terms or do not know the cause of the failure, the first requirement is for them to reach the scene. Some problems are simple, but the fault site is hundreds of kilometers away from the service station. It is too hard to make a trip for this.

　　 With the network service platform, users can first help the common problems listed on the network, and if the conditions are met, they can also use video to guide the maintenance, or provide users with the nearest maintenance location and accessory sales company.

The era of online marketing has come. If you still hold on to the traditional sales concept, relying on the legs and mouths of business personnel to fight the world is destined to be in a passive situation. Construction machinery is no longer the traditional "big boss" industry. It will give it a new look, and it will increasingly show the characteristics of convenient information interaction and fully shorten the communication distance between manufacturers and customers. Let us wait and see!